Note: Information on previous versions provided for the benefit of existing uses considering upgrading to the latest version - Maximizer CRM 10.

Maximizer Enterprise™ 7.5

Attract Prospects Win New Customers

You are a growing company, looking to take your business to the next level. You want more customers, but how do you acquire customers and maintain a high level of service and customer satisfaction? You need a customer relationship management solution but don't think you can afford a solution that will meet all of your requirements. Think again.

Maximizer Enterprise 7.5 was specifically designed for small and medium-sized enterprises and corporate divisions of large companies. By integrating sales, marketing, and customer service & support software tools into one affordable solution, Maximizer Enterprise 7.5 can help you realize your customer management goals: plenty of profitable and satisfied customers.

Throughout the customer life cycle, as prospects move from the marketing department to the sales department and as customers are passed onto service departments, Maximizer Enterprise enables you to communicate with customers through multiple channels, share information, and organize individual and team efforts.

Increase Repeat Business

As a growing company, you face many challenges:

• How can I grow my business without sacrificing customer satisfaction?
• How do I gain better insight into my customers' needs?
• How do I improve the productivity of my sales team and reduce the cost of sales?

You have limited resources, infrastructure or time for an expensive and large-scale technology implementation. Maximizer knows the challenges you face and that's why we designed Maximizer Enterprise for businesses just like yours.

Maximizer Enterprise 7.5 integrates contact and opportunity management with sales team management, marketing campaign management, customer service & support, communications, and reporting. One interface accessible by all departments, enables Marketing to generate more leads and repeat business through targeted email and direct mail campaigns; Sales to close more sales through automated processes, team selling, group scheduling, and comprehensive reporting and analysis; and Customer Service, Support and other customer touch points to develop loyal customer relationships by quickly resolving customer service issues.

Reduce costs and streamline operations by supporting employee, partner, and customer communications and transactions on the web. Maximizer Enterprise captures and automatically distributes leads and opportunities to sales people and partners, enables secure purchases in an online store, and empowers customers to resolve their own issues with the online Knowledge Base.

Improve staff productivity, no matter where employees are located, by giving your staff access to critical information from anywhere, on any device - at a remote office, through the web, or on a Palm OS® or wireless PDA.

Empowering employees in all departments with the same information and the tools to communicate, streamline processes, and manage individual and team efforts will make your customers feel important, and give you an edge over your competitors. After all, gaining new customers and retaining satisfied ones is what growing your business is all about.

Marketing

Reduce costs, Generate more leads

Generate more leads per dollar
Save time and money with direct email campaigns that ensure a high response rate with high-impact HTML email messages. Maintain top-of-mind presence with customers and prospects through ongoing, permission-based newsletters and campaigns.

Increase repeat business
Use the power of direct marketing to increase your share of your customers' expenditures. Create personalized email and direct mail campaigns by setting target profiles in your database according to product interest, geography, or other criteria. Then make the right offer for the right profile, execute a multi-email campaign, and watch demand soar with qualified leads for your sales team.

Track responses and ROI
Know which campaigns are working so you can leverage every dollar in your marketing budget by tracking lead sources and web responses through automatic creation of fields and notes in the customer record.

Ensure consistent marketing messages
Give sales staff around the world access to all electronic marketing collateral and documents through the Company Library.

Customer Relationships on the Web

Streamline access for Employees, Partners, and Customers

• Capture information from your web site directly into your database, and automatically and intelligently distribute leads to sales people
• Improve staff productivity with secure web access to your customer database and corporate Intranet with the Employee Portal
• Streamline sales lead distribution and partner sales forecasting with the Partner Portal
• Empower partners and customers to resolve their own issues with access to articles and documents in the Knowledge Base; create and access customer service requests through the Portal
• Make more time for sales people to focus on acquiring new customers by setting up a fully functional e-commerce store with secure purchases with the eStore module

Sales

Save time, Close more sales

One of the biggest challenges of any business today is having real visibility into the sales pipeline, increasing sales productivity, and reducing the overall cost of sales. Maximizer Enterprise enables your sales staff to manage, track, communicate, and report through all phases of the sales cycle so they can work more efficiently and close more sales.

Only Maximizer Enterprise enables you to view the big picture and the details, so you can leverage each customer opportunity and maximize your total revenue. It is also easy to use so sales people spend less time on administrative tasks and more time on selling.

Close more sales with successful sales strategies
Improve your close ratio by defining and recording successful sales procedures in the Strategy Library, then repeating it in new sales Opportunities. Accurately create your sales forecasts by evaluating your probability of close from your own criteria.

Manage Opportunities from lead to close
Concentrate your sales teams on the right Opportunities at the right times and view the complete picture of your pipeline by carefully managing sales steps from lead to close. Ensure sales success by assigning a proven strategy to an Opportunity and automatically assigning Hotlist tasks so the proper steps are taken.

Forecast, analyze, respond… quickly
Reduce the time sales staff spends on generating reports so they can focus on selling. Concentrate on what's working by viewing graphical reports that show trends and patterns. Access more than 125 preformatted reports or create your own reports to analyze revenue forecasts, sales pipeline, customer profiles, and account activities.

Customer Service & Support

Increase efficiency, Improve customer satisfaction

Successful businesses compete on the basis of their customer relationships. Once you attract your customers, consistent, rapid response to customer issues will be the foundation for keeping your customers loyal. It is far more expensive to acquire a new customer as it is to retain an existing one.

Manage and resolve customer service incidents
Enable customer service representatives to track and respond to service inquiries such as billing, RMAs, and technical support quickly. View all details of customer service incidents, including case number, assigned rep, follow-up deadline, status, and priority. Assign and escalate issues to the appropriate expert or manager in the company with automatic creation of Hotlist tasks and email alerts. Easily customize to your business and track customer service level agreements (SLAs) to ensure service contracts are renewed on a timely basis.

Resolve issues faster with the Knowledge Base
Empower your staff and arm them with updated, accurate information to answer your customer's toughest questions by sharing technical articles, FAQs, and other important customer service information in the Knowledge Base. Information is a click away with fast keyword searching - send the article to the customer, or enable online self-service with access to your Knowledge Base through your Customer Portal.

Track and Report on all Support Activities
Increase staff efficiency and ensure total customer satisfaction with timely reports and graphs on case status, case workload by representative, incident details, and more. Make faster decisions by viewing real-time information on unassigned and overdue cases with access to pre-formatted reports and graphs.

Anywhere Access

Any time, Any device

Your staff is spread out around the world, or they're on the go at client locations, but you can't afford to have any downtime or inaccurate customer information. Maximizer Enterprise 7.5 gives your staff access to critical data from anywhere, at any time, on any device - at a remote sales office, through the web, on a Palm OS® device, or a web-enabled PDA.

• Access and update customer information in your corporate database
• View and add appointments in shared calendars
• Build a customized corporate Intranet to share information securely throughout the company
• Enable all employees to access information on the Intranet even without running the Maximizer Enterprise 7.5 client, including employee forms, product information and sales literature

Remote synchronization
For users in remote offices to effectively team-sell and face clients and prospects with accurate information, they need to have access to up-to-the-minute data. MaxExchange enables Maximizer Enterprise 7.5 users to work from a single database that is regularly synchronized to keep everyone up to date.

• Easy for remote users with scheduled updates automatically running in the background
• Rapid synchronization and reduced costs through selective data synchronization and compression
• Ensure data integrity and security through multi-level access, time zone checking and individual sales lead distribution
• Transfer data reliably via WAN, email, or FTP with automatic error correction

Palm™ synchronization
Your mobile sales force can take the information from Maximizer Enterprise 7.5 on the desktop and easily transfer it to a Palm OS device - then update it while at a client meeting, and synchronize the information back at the office.

• Keep all Maximizer Enterprise and Palm contact and calendar information synchronized and up-to-date
• Rapid synchronization through the Palm HotSync® utility combines information from Palm or Handspring's Phone List, Date Book, To Do's, and Memo Pad

Microsoft® Outlook™ integration
Make it easy for staff to collaborate and interchangeably use Maximizer Enterprise 7.5 and Outlook for email and calendaring.

• Read all Outlook email inside Maximizer Enterprise 7.5, and save relevant messages to customer records
• Synchronize calendar appointments, and schedule meetings for Outlook users from Maximizer Enterprise 7.5
• Include Outlook address book recipients in email messages

The Maximizer Enterprise™ 7.5 advantage

Single solution for Sales, Marketing, Customer Service & Support

Maximizer Enterprise 7.5 is a total Customer Relationship Management tool for your Sales, Marketing, Customer Service & Support Departments, and any other employee that touches the customer. In one interface, it integrates account management with sales team and opportunity management, marketing campaign management, customer service & support, communications, and reporting. Full web integration captures valuable web leads and sales, streamlines operations through all your channels, and enables online customer service. Maximizer Enterprise 7.5 is the competitive advantage to help you realize your customer management goals: lots of profitable and satisfied customers.

Anywhere Access
No matter where employees are located, give them access to critical information from anywhere, on any device - at a remote office, through the web, or on a Palm OS® or wireless PDA.

Rapid Return on Investment (ROI)
Specifically designed as an affordable solution for small and medium-sized businesses and corporate divisions of large companies, Maximizer Enterprise can be deployed out-of-the box so you see an immediate increase in staff productivity, customer retention, and revenue. Certified Maximizer Business Partners and Maximizer Professional Services consultants will also assist you with consultation, rapid deployment, and training.

Easy to use
Maximizer Enterprise 7.5 was built with users in mind, with intuitive interfaces and useful features so it becomes second nature for sales, marketing, and customer service & support staff. Plus, Certified Maximizer Business Partners and Maximizer Professional Services consultants offer training and support packages to increase your staff's efficiency and productivity.

Flexible and extensible to grow with your business
Maximizer Enterprise 7.5 is offered in three suites to fit your business requirements. Select between the three options depending on your web integration requirements, database specifications, number of users, and required access points. Built on industry standards, Maximizer Enterprise 7.5 is also customizable to your system and integrates with other databases and programs in your business.

For further information, please contact a Certified Maximizer Business Partner or your regional Maximizer corporate headquarters.